LONDON, UK (January 12, 2017) - IMG today announced that Aspall has signed on as the new title sponsor of the Tennis Classic at Hurlingham for 2017-2019. As part of the partnership, the event will be known as the Aspall Tennis Classic and Aspall will be its official cider partner. Aspall has a long-standing cider-making tradition that spans nearly three centuries and over the years has become one of the world’s leading cider makers.
"We are thrilled to have the opportunity to partner with Aspall, a prestigious and premium brand with a rich history, passion for quality and lots of ambition. We are excited by the association and look forward to putting on a fabulous event together,” said Charlie Grave, IMG’s Managing Director of Sponsorship.
"All of us here at Aspall are thrilled to be the new title partner of this prestigious event. The Tennis Classic at Hurlingham attracts the best players in the world at the most magnetic time of the year for tennis. It has a fantastic reputation and high standards and values, that we feel align so well with Aspall and what we also stand for. We are really looking forward to this partnership,” commented Des Smith, CEO of Aspall.
2017 will mark the 24th staging of the event which over the years has become one of the world’s most star-studded tennis exhibitions, tying together premier hospitality with a stellar player line-up that has boasted tennis’ biggest stars of the past, present and future. Over the years, some of the sport’s best players have competed at the event, including Grand Slam champions Andy Murray, Rafael Nadal, Stan Wawrinka, Marin Cilic, as well as Jo-Wilfried Tsonga, David Ferrer, and next generation stars Grigor Dimitrov and Nick Kyrgios.
Owned and managed by IMG, the Tennis Classic at Hurlingham takes place at the height of the tennis season, the week prior to Wimbledon. Set in the tranquil 42-acre grounds of The Hurlingham Club, it’s become one of the most intimate tennis events in the social calendar, showcasing some of the current stars of today, playing in a series of singles exhibition matches as they finalise their preparations ahead of Wimbledon, as well as a number of tennis legends. In addition to Andy Murray and Rafael Nadal, such legends of the sport as Tim Henman, Pat Cash and Goran Ivanisevic have participated in the event.
Aspall Tennis Classic Info:
· Location: The Hurlingham Club, Ranelagh Gardens, London, SW6 3PR
· Dates: Tuesday, June 27 - Friday, June 30, 2017
· Hospitality tickets for the Aspall Tennis Classic can be purchased here
· Booking information: 020 8233 5838/George.email@example.com
· Facebook: www.facebook.com/Tennis-classic-at-Hurlingham
· Twitter: https://twitter.com/Tennis_Classic
Mary Jane Orman/IMGfirstname.lastname@example.org
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
Innovation and invention have been at the heart of Aspall ever since Clement Chevallier arrived at Aspall Hall in 1728 to set up his new cyder business. Now one of the oldest family businesses in the UK, Aspall is run by the eighth generation of the family, Barry and Henry Chevallier Guild. While upholding the same exacting standards set by Clement nearly 300 years ago, the business has continued to innovate and improve. Today, with its immense heritage, Aspall is recognised as a brand that values its past while enthusiastically embracing the future. Aspall cyder is still pressed, fermented, blended and bottled on site at Aspall Hall but by embracing new ideas and technologies it continues to produce the very British world-class cyders, juices and vinegars for which it is celebrated. www.aspall.co.uk